Lead generation that actually converts: what your CRM data already tells you
Most companies already hold enough data to rank leads before anyone picks up the phone. How to build a simple scoring model on top of the SQL database you have.
ITGURU AS provides consulting and development services to Norwegian businesses, the public sector, and teams that need a specific technical job done. Experience from healthcare set the bar for security and documentation — it comes along whatever the industry.
ITGURU AS is a Norwegian consulting and development company with around 15 years of IT experience behind it, the last four mainly in healthcare — where the requirements for security, integrations and documentation are strictest.
The company is deliberately kept small. You talk directly to whoever writes the code, with no layers in between and nothing to hand over. That makes it quick to get started, and easy to change course along the way.
ITGURU develops in C#/.NET, SQL, Angular and iOS/Swift — the stack the company knows well enough to stand behind, across backend, web and mobile.
Most companies already hold enough data to rank leads before anyone picks up the phone. How to build a simple scoring model on top of the SQL database you have.
SELECT *, functions in the WHERE clause, implicit conversion and indexes that are never used. Concrete examples with execution plans, and what to write instead.
Security, traceability and documentation requirements in Norwegian healthcare projects — and why they decide the architecture rather than the other way round.
Tools like Claude Code make code faster to produce. Why development competence becomes more important, not less, when the application has to be maintained afterwards.